Do I Need to Register My Trademark?

Do you want to use your mark in commerce (i.e. sell or offer your products or services) without fear that someone else will block you from using it? Then registration is worth considering.

The United States operates on a system known as first to use, which means that the first person to use a trademark will be given the priority. Filing can be done on an intent to use basis, if you have not yet started using it but plan to.  Registering a trademark can seem like an extra financial burden for new businesses or ventures, but you should always consider the risk of not registering needing to stop using a mark because it has been registered or used in commerce by someone else. When that happens, the costs of needing to spend extra on rebranding efforts becomes disproportionate to the initial cost of seeking to register a trademark