What Should I Do if Someone is Using my Trademark?

First, accept that it is part of the day-to-day of trademark owners and that there are multiple ways at assessing, addressing and de-escalating a situation where someone else is using a trademark you own. Use on its own does not necessarily mean it is infringing, and there are times when setting brand guidelines with those that interact with your brand can anticipate and reduce the risks of infringing uses. Every case of third-party use of a trademark can be different, and legal advice and setting a clear strategy can go a long way.