You Need an Attorney, and Here's Why!

Filing a trademark registration before the U.S.P.T.O. without a legal representative is possible but opens you up for challenges along the road. Generally, most business owners (and innovators) appreciate resourcefulness, quick thinking and of course, quick action. When it comes to the U.S.P.T.O. filings, minor errors or skipping crucial steps of analyzing potential conflicts on an application can set you back. Fast filing does not equal fast review and granting of a trademark.